All images courtesy of Squint/Opera, BIG
Offering a mix of retail, culture and leisure facilities, Paris’ ‘Europa City‘ is conceived as a hybrid project that combines urban form with expansive landscaping. In order to explain the 800,000 square meter scheme, creative agency Squint/Opera joined up with the project’s architect Bjarke Ingels, who takes viewers through the design with the help of a green screen and photoreal 3D and 2D graphics.
‘The programs of Europa City are organized along an internal boulevard with a mix of retail, entertainment and cultural programs on both sides‘, explain BIG. ‘The boulevard forms a continuous loop traveling through six different areas themed as the various regions of europe. the central boulevard becomes the rambla, the regent street and the champs-élysées of europa city.’
Watch the videos below to find out more about the vast development.