All images courtesy of Ubi Bene
In celebration of the opening of its clermont-ferrand store in France, IKEA has collaborated with local communication agency Ubi Bene to install a climbable wall made of dozens of the Swedish brand’s furniture products. The mock-apartment is set onto the vertical surface, with beds, bookshelves, tables and chairs serving as mounts on which to scale. The vibrantly colored plane is patterned with prints, carpets, towels and textiles, all possible purchases at the mega-store. as participants climb their way to the top, sofas and swinging chairs allow a space for a short rest.