Architecture firm Morphosis has envisioned the expansive headquarters for the Kolon Group in Seoul’s Magok District in Seoul; an area attracting companies from the technology and information sectors. The four-acre site neighbors the district’s central park– a prominent location for what will be the Magok’s first major completed building.
Led by architect Thom Mayne, Morphosis‘ scheme involves the construction that faces towards the park, providing passive shading to the lower floors. The kolon group specialises in developing textiles, chemicals, and sustainable technologies for original clothing lines in the athletic and ready-to-wear fashion markets. The distinctive brise-soleil system on the western façade is both a performative and symbolic feature of the complex; the façade units have been parametrically shaped to balance shading and views, and are made from a GFRP formulation that uses one of Kolon’s own high-tech fabrics– aramid; a synthetic fiber increase the material’s tensile strength.
With goals of achieving LEED gold rating, the project focuses on the quality of the work environment through roof terraces, courtyards, and other features that will inherently increase natural light and air for employees. Furthermore, a bubble deck slab has been added into the material components that reduces the amount of concrete used by 30%. The building program itself features a transparent ground plane which extends the landscape into the interior, drawing light and movement towards an open pedestrian laneway and grand entry. Aat 30m tall and a length of 100m, the expansive multi-storey atrium serves as the building’s social centre.